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Brand Media Strategy: Integrated Communications
Brand Media Strategy: Integrated Communications

Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era



Download eBook

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Publisher: Palgrave Macmillan
Format: pdf
Page: 256
ISBN: 9780230104747


Expion believes organizations must constantly fine-tune their data filtering to have the optimal signal-to-noise ratio for each brand's business metrics. Digiday - The Authority on Digital Media, Marketing and Advertising. In Part 2 ,Why your Music Marketing Strategy may not be ready for the 2012 Digital Era; we spoke about monitoring your brand in your integrated Marketing Strategy. The post-desktop era means growing pains when it comes to figuring out how to sell mobile ads. This month Digiday will examine how the modern brand tackles the thorny issue of social media return on investment. Mark Ivey discusses social media strategy with Southwest Airlines and shares secrets to its success in social media marketing. €We don't hide behind the brand, we want people to speak out in their real voice.” Lesson: SW's communications team immediately responded with tweets and phone calls to see what they could do to rectify the situation, winning a “commendable” nod from Mashable. Brand Media Strategy: Integrated Communications Planning in the Digital Era. E marketing strategy: Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young Unlike Likeable Social Media, this book, by Optimedia International U.S. From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). By admin on Tuesday, June 12th, 2012 | Comments Off. It's no longer good enough for “That's why integrating social media across our TV ads and the magazine is the biggest area of growth for us right now. In our final part with Geoff Livingston we The social media becomes a feedback loop while simultaneously creating that word of mouth you're looking for via their public shares (which their networks see) Then you have a blurred media experience that transcends old and new. Some, like Antony Young in his 2010 book titled Brand Media Strategy: Integrated Communication Planning in the Digital Era, attribute the changed game to two major online phenomenon: Google and Facebook. SWA is a great example of a successful social media plan and team. Interested in learning more about Expion's Marketing Insights Technology? Posted by admin on June 29th, 2012.

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